
The World Sugar Market is in transition as competitive re - allocation of resources means fewer producers can export and more consumers must import. In other words, a small group of exporters supply a large group of importers. This shift causes traded volume to swell and trade routes to change.
All market participants face enormous challenges. Exporters face stiff competition for new markets. Importers face a limited choice of suppliers and margins of traders and brokers are under pressure as communication improves.
Sonnen & Co helps - exporters with marketing, importers with procurement and traders with both, by offering three main areas of expertise:
o Market research & development
o Physical brokerage
o Special blending & packaging StickPackUSA